# Welcome to MadKudu
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MadKudu was acquired by HG Insights in 2025. Please[ contact HG Insights](https://hginsights.com/contact-us/) or your account manager if you're interested in the MadKudu API.
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On this site you'll find everything about MadKudu API and MCP. Shorthand: **MadAPI** and **MadMCP**
## Overview
MadKudu is the customer & prospect intelligence layer for your GTM. It surfaces the signals your sales, marketing, and ops teams rely on. With MadKudu API and MCP, you can embed those insights directly into your tools, agents, and workflows.
## Why use MadKudu API and MCP
🔌 **Plug into your stack**\
Surface contact & account signals, scores and briefs programmatically - where ever your teams need them.
🧠 **Feed your AI agents**\
Give GPT copilots or internal tools the context they need to prioritize accounts, draft outreach, or prep for meetings.
🤝 **Build with confidence**\
Every endpoint is authenticated, logged, and monitored. We built this for enterprise-grade scale and security.
## What is the difference between API and MCP
MCP is a new protocol to connect to AI tools like ChatGPT, Claude, Cursor, Dust, or your own GPT agents.
* Your AI agent sends a natural language query like: *“Give me a brief about Walmart"*
* The **MCP server translates** that into API calls to MadKudu
* We send back structured responses the AI can use to take action or reply
In short, the MCP is just a AI-tool-friendly way to interact with the API.
## When to use API and MCP
**API Integration**
Perfect for developers or systems that want to call specific endpoints (like "get account info") using standard REST calls.
* You authenticate with API credentials
* You get a structured JSON response from your request to the API endpoint
**MCP (Model Context Protocol) Integration**
Perfect for AI Agents and users of AI tools like ChatGPT, Claude, Cursor, Dust, or your own GPT agents.
### Jump right in
