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Get the full picture on any person or account using the MadKudu ID

Use these endpoints to fetch rich context about a person or account using the MadKudu ID. Perfect for surfacing firmographics, demographics, engagement metrics, and scores in your tools or workflows

Get Account By Id

get

Retrieve comprehensive account information including firmographics, customer fit scoring, activity metrics, and contact details.

Authorizations
Path parameters
mk_idstringRequired
Responses
200

The request has succeeded.

application/json
get
GET /accounts/{mk_id} HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Accept: */*
200

The request has succeeded.

{
  "mk_id": "salesforce_Account_Id_0011K000027UadJQAS",
  "source_system": {
    "id": "0011K000027UadJQAS",
    "system": "salesforce",
    "object": "Account"
  },
  "name": "MadKudu",
  "domain": "madkudu.com",
  "logo": "https://logo.clearbit.com/madkudu.com",
  "description": "MadKudu provides a customer data platform that enables sales and customer success teams to identify and act on buying signals quickly enhancing their ability to engage with customers and reduce churn through automated insights and actions",
  "industry": "Internet Software & Services",
  "founded_year": 2014,
  "raised_amount": 27100000,
  "employees_count": 52,
  "active_users": 48,
  "activities_count": 434415,
  "socials": {
    "linkedin_handle": "company/madkudu",
    "twitter_handle": "madkudu",
    "crunchbase_handle": "organization/madkudu",
    "website": "https://madkudu.com"
  },
  "location": {
    "country": "United States",
    "state": "",
    "city": "Mountain View"
  },
  "scores": {
    "customer_fit": {
      "score": 49,
      "segment": "low",
      "signals": "✅ Company likely using Salesforce \n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n✅ Company industry is Software \n❌ Website traffic is medium large (10k-100k visitors/month) "
    },
    "likelihood_to_buy": {
      "score": 100,
      "segment": "very high"
    }
  },
  "aggregations": {}
}

Get Account Activities

post

Get activities associated with an account including website visits, email engagement, product usage, and sales touchpoints. Filter by activity type, date range, or specific team members.

Authorizations
Path parameters
mk_idstringRequired
Body
limitinteger · int32Optional

Number of results to return

cursorinteger · int32Optional

Cursor for pagination

searchstringOptional

Search query

filterLogicstring · enumOptional

Filter logic

Possible values:
Responses
200

The request has succeeded.

application/json
post
POST /accounts/{mk_id}/activities HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Content-Type: application/json
Accept: */*
Content-Length: 192

{
  "limit": 10,
  "cursor": 20,
  "search": "MSI",
  "filters": [
    {
      "property": "activity_type",
      "operator": "NOT_IN",
      "value": [
        "Job Activity"
      ]
    }
  ],
  "filterLogic": "AND",
  "sort": [
    {
      "sort_by": "name",
      "sort_order": "asc"
    }
  ]
}
200

The request has succeeded.

{
  "data": [
    {
      "event_id": "624a8797f10aeb9acc239104c3a521fe",
      "event": "Opened MSI Email Digest",
      "event_display": "Opened Copilot Email Digest",
      "event_timestamp": "2025-03-05T18:48:13",
      "activity_type": "App Usage",
      "account_id": "salesforce_Account_Id_0011K000027UadJQAS",
      "person": {
        "mk_id": "salesforce_Lead_Id_00Q1K000011Oac0UAC",
        "source_system": {
          "id": "00Q1K000011Oac0UAC",
          "system": "salesforce",
          "object": "Lead"
        },
        "email": "[email protected]",
        "name": "Francis Brero",
        "first_name": "Francis",
        "last_name": "Brero",
        "title": "Co-founder",
        "persona": "",
        "avatar": "https://d1ts43dypk8bqh.cloudfront.net/v1/avatars/50eb56e0-cc77-4468-a133-a685c8ed5715",
        "company": {
          "domain": "madkudu.com",
          "mk_id": "salesforce_Account_Id_0011K000027UadJQAS"
        },
        "socials": {
          "linkedin_handle": "in/francisbrero",
          "twitter_handle": "",
          "crunchbase_handle": "",
          "website": ""
        },
        "location": {
          "country": "United States",
          "state": "",
          "city": "Mountain View"
        },
        "has_left_company": false,
        "scores": {
          "customer_fit": {
            "score": 49,
            "segment": "low",
            "signals": "✅ Company likely using Salesforce \n✅ Title is Co-founder\n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n❌ Website traffic is medium large (10k-100k visitors/month) "
          },
          "likelihood_to_buy": {
            "score": 96,
            "segment": "very high"
          }
        },
        "activities": 11974,
        "aggregations": {}
      }
    }
  ],
  "meta": {
    "limit": 10,
    "has_next_page": true,
    "next_cursor": 30
  }
}

Get Account Top Persons

get

Fetch the most engaged contacts at a company, ranked by activity level and seniority. Helps identify champions, decision makers, and active stakeholders for targeted outreach and relationship building.

Authorizations
Path parameters
mk_idstringRequired
Query parameters
limitinteger · int32Optional
Responses
200

The request has succeeded.

application/json
get
GET /accounts/{mk_id}/top-persons HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Accept: */*
200

The request has succeeded.

[
  {
    "mk_id": "salesforce_Lead_Id_00Q1K000011Oac0UAC",
    "source_system": {
      "id": "00Q1K000011Oac0UAC",
      "system": "salesforce",
      "object": "Lead"
    },
    "email": "[email protected]",
    "name": "Francis Brero",
    "first_name": "Francis",
    "last_name": "Brero",
    "title": "Co-founder",
    "persona": "",
    "avatar": "https://d1ts43dypk8bqh.cloudfront.net/v1/avatars/50eb56e0-cc77-4468-a133-a685c8ed5715",
    "company": {
      "domain": "madkudu.com",
      "mk_id": "salesforce_Account_Id_0011K000027UadJQAS"
    },
    "socials": {
      "linkedin_handle": "in/francisbrero",
      "twitter_handle": "",
      "crunchbase_handle": "",
      "website": ""
    },
    "location": {
      "country": "United States",
      "state": "",
      "city": "Mountain View"
    },
    "has_left_company": false,
    "scores": {
      "customer_fit": {
        "score": 49,
        "segment": "low",
        "signals": "✅ Company likely using Salesforce \n✅ Title is Co-founder\n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n❌ Website traffic is medium large (10k-100k visitors/month) "
      },
      "likelihood_to_buy": {
        "score": 96,
        "segment": "very high"
      }
    },
    "activities": 11974,
    "aggregations": {}
  }
]

Get Person By Id

get

Retrieve comprehensive person information including job details, company background, engagement scoring, and activity metrics.

Authorizations
Path parameters
mk_idstringRequired
Responses
200

The request has succeeded.

application/json
get
GET /persons/{mk_id} HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Accept: */*
200

The request has succeeded.

{
  "mk_id": "salesforce_Lead_Id_00Q1K000011Oac0UAC",
  "source_system": {
    "id": "00Q1K000011Oac0UAC",
    "system": "salesforce",
    "object": "Lead"
  },
  "email": "[email protected]",
  "name": "Francis Brero",
  "first_name": "Francis",
  "last_name": "Brero",
  "title": "Co-founder",
  "persona": "",
  "avatar": "https://d1ts43dypk8bqh.cloudfront.net/v1/avatars/50eb56e0-cc77-4468-a133-a685c8ed5715",
  "company": {
    "domain": "madkudu.com",
    "mk_id": "salesforce_Account_Id_0011K000027UadJQAS"
  },
  "socials": {
    "linkedin_handle": "in/francisbrero",
    "twitter_handle": "",
    "crunchbase_handle": "",
    "website": ""
  },
  "location": {
    "country": "United States",
    "state": "",
    "city": "Mountain View"
  },
  "has_left_company": false,
  "scores": {
    "customer_fit": {
      "score": 49,
      "segment": "low",
      "signals": "✅ Company likely using Salesforce \n✅ Title is Co-founder\n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n❌ Website traffic is medium large (10k-100k visitors/month) "
    },
    "likelihood_to_buy": {
      "score": 96,
      "segment": "very high"
    }
  },
  "activities": 11974,
  "aggregations": {}
}

Get Person Activities

post

Get activities associated with a person including email opens, website visits, content downloads, and meeting attendance. Filter by activity type or date range to understand engagement patterns and optimize outreach timing.

Authorizations
Path parameters
mk_idstringRequired
Body
limitinteger · int32Optional

Number of results to return

cursorinteger · int32Optional

Cursor for pagination

searchstringOptional

Search query

filterLogicstring · enumOptional

Filter logic

Possible values:
Responses
200

The request has succeeded.

application/json
post
POST /persons/{mk_id}/activities HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Content-Type: application/json
Accept: */*
Content-Length: 192

{
  "limit": 10,
  "cursor": 20,
  "search": "MSI",
  "filters": [
    {
      "property": "activity_type",
      "operator": "NOT_IN",
      "value": [
        "Job Activity"
      ]
    }
  ],
  "filterLogic": "AND",
  "sort": [
    {
      "sort_by": "name",
      "sort_order": "asc"
    }
  ]
}
200

The request has succeeded.

{
  "data": [
    {
      "event_id": "624a8797f10aeb9acc239104c3a521fe",
      "event": "Opened MSI Email Digest",
      "event_display": "Opened Copilot Email Digest",
      "event_timestamp": "2025-03-05T18:48:13",
      "activity_type": "App Usage",
      "account_id": "salesforce_Account_Id_0011K000027UadJQAS"
    }
  ],
  "meta": {
    "limit": 10,
    "has_next_page": true,
    "next_cursor": 30
  }
}
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