Detailed Information
Get the full picture on any person or account using the MadKudu ID

Use these endpoints to fetch rich context about a person or account using the MadKudu ID. Perfect for surfacing firmographics, demographics, engagement metrics, and scores in your tools or workflows
Get account by ID. Retrieves detailed information about an account by its ID within a specified tenant.
GET /accounts/{account_id} HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Accept: */*
The request has succeeded.
{
"mk_id": "salesforce_Account_Id_0011K000027UadJQAS",
"source_system": {
"id": "0011K000027UadJQAS",
"system": "salesforce",
"object": "Account"
},
"name": "MadKudu",
"domain": "madkudu.com",
"logo": "https://logo.clearbit.com/madkudu.com",
"description": "MadKudu provides a customer data platform that enables sales and customer success teams to identify and act on buying signals quickly enhancing their ability to engage with customers and reduce churn through automated insights and actions",
"industry": "Internet Software & Services",
"founded_year": 2014,
"raised_amount": 27100000,
"employees_count": 52,
"active_users": 48,
"activities_count": 434415,
"socials": {
"linkedin_handle": "company/madkudu",
"twitter_handle": "madkudu",
"crunchbase_handle": "organization/madkudu",
"website": "https://madkudu.com"
},
"location": {
"country": "United States",
"state": "",
"city": "Mountain View"
},
"scores": {
"customer_fit": {
"score": 49,
"segment": "low",
"signals": "✅ Company likely using Salesforce \n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n✅ Company industry is Software \n❌ Website traffic is medium large (10k-100k visitors/month) "
},
"likelihood_to_buy": {
"score": 100,
"segment": "very high"
}
},
"aggregations": {}
}
Get person by ID. Retrieves detailed information about a person by their ID within a specified tenant.
GET /persons/{person_id} HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Accept: */*
The request has succeeded.
{
"mk_id": "salesforce_Lead_Id_00Q1K000011Oac0UAC",
"source_system": {
"id": "00Q1K000011Oac0UAC",
"system": "salesforce",
"object": "Lead"
},
"email": "[email protected]",
"name": "Francis Brero",
"first_name": "Francis",
"last_name": "Brero",
"title": "Co-founder",
"persona": "",
"avatar": "https://d1ts43dypk8bqh.cloudfront.net/v1/avatars/50eb56e0-cc77-4468-a133-a685c8ed5715",
"company": {
"domain": "madkudu.com",
"mk_id": "salesforce_Account_Id_0011K000027UadJQAS"
},
"socials": {
"linkedin_handle": "in/francisbrero",
"twitter_handle": "",
"crunchbase_handle": "",
"website": ""
},
"location": {
"country": "United States",
"state": "",
"city": "Mountain View"
},
"has_left_company": false,
"scores": {
"customer_fit": {
"score": 49,
"segment": "low",
"signals": "✅ Company likely using Salesforce \n✅ Title is Co-founder\n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n❌ Website traffic is medium large (10k-100k visitors/month) "
},
"likelihood_to_buy": {
"score": 96,
"segment": "very high"
}
},
"activities": 11974,
"aggregations": {}
}
Get activities associated with a person with pagination, search, filter, and sort.
Number of results to return
Cursor for pagination
Search query
Filter logic
POST /persons/{person_id}/activities HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Content-Type: application/json
Accept: */*
Content-Length: 192
{
"limit": 10,
"cursor": 20,
"search": "MSI",
"filters": [
{
"property": "activity_type",
"operator": "NOT_IN",
"value": [
"Job Activity"
]
}
],
"filterLogic": "AND",
"sort": [
{
"sort_by": "name",
"sort_order": "asc"
}
]
}
The request has succeeded.
{
"data": [
{
"event_id": "624a8797f10aeb9acc239104c3a521fe",
"event": "Opened MSI Email Digest",
"event_display": "Opened Copilot Email Digest",
"event_timestamp": "2025-03-05T18:48:13",
"activity_type": "App Usage",
"account_id": "salesforce_Account_Id_0011K000027UadJQAS"
}
],
"meta": {
"limit": 10,
"has_next_page": true,
"next_cursor": 30
}
}
Get activities associated with an account with pagination, search, filter, and sort.
Number of results to return
Cursor for pagination
Search query
Filter logic
POST /accounts/{account_id}/activities HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Content-Type: application/json
Accept: */*
Content-Length: 192
{
"limit": 10,
"cursor": 20,
"search": "MSI",
"filters": [
{
"property": "activity_type",
"operator": "NOT_IN",
"value": [
"Job Activity"
]
}
],
"filterLogic": "AND",
"sort": [
{
"sort_by": "name",
"sort_order": "asc"
}
]
}
The request has succeeded.
{
"data": [
{
"event_id": "624a8797f10aeb9acc239104c3a521fe",
"event": "Opened MSI Email Digest",
"event_display": "Opened Copilot Email Digest",
"event_timestamp": "2025-03-05T18:48:13",
"activity_type": "App Usage",
"account_id": "salesforce_Account_Id_0011K000027UadJQAS",
"person": {
"mk_id": "salesforce_Lead_Id_00Q1K000011Oac0UAC",
"source_system": {
"id": "00Q1K000011Oac0UAC",
"system": "salesforce",
"object": "Lead"
},
"email": "[email protected]",
"name": "Francis Brero",
"first_name": "Francis",
"last_name": "Brero",
"title": "Co-founder",
"persona": "",
"avatar": "https://d1ts43dypk8bqh.cloudfront.net/v1/avatars/50eb56e0-cc77-4468-a133-a685c8ed5715",
"company": {
"domain": "madkudu.com",
"mk_id": "salesforce_Account_Id_0011K000027UadJQAS"
},
"socials": {
"linkedin_handle": "in/francisbrero",
"twitter_handle": "",
"crunchbase_handle": "",
"website": ""
},
"location": {
"country": "United States",
"state": "",
"city": "Mountain View"
},
"has_left_company": false,
"scores": {
"customer_fit": {
"score": 49,
"segment": "low",
"signals": "✅ Company likely using Salesforce \n✅ Title is Co-founder\n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n❌ Website traffic is medium large (10k-100k visitors/month) "
},
"likelihood_to_buy": {
"score": 96,
"segment": "very high"
}
},
"activities": 11974,
"aggregations": {}
}
}
],
"meta": {
"limit": 10,
"has_next_page": true,
"next_cursor": 30
}
}
Get top persons associated with an account.
GET /accounts/{account_id}/top-persons HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Accept: */*
The request has succeeded.
[
{
"mk_id": "salesforce_Lead_Id_00Q1K000011Oac0UAC",
"source_system": {
"id": "00Q1K000011Oac0UAC",
"system": "salesforce",
"object": "Lead"
},
"email": "[email protected]",
"name": "Francis Brero",
"first_name": "Francis",
"last_name": "Brero",
"title": "Co-founder",
"persona": "",
"avatar": "https://d1ts43dypk8bqh.cloudfront.net/v1/avatars/50eb56e0-cc77-4468-a133-a685c8ed5715",
"company": {
"domain": "madkudu.com",
"mk_id": "salesforce_Account_Id_0011K000027UadJQAS"
},
"socials": {
"linkedin_handle": "in/francisbrero",
"twitter_handle": "",
"crunchbase_handle": "",
"website": ""
},
"location": {
"country": "United States",
"state": "",
"city": "Mountain View"
},
"has_left_company": false,
"scores": {
"customer_fit": {
"score": 49,
"segment": "low",
"signals": "✅ Company likely using Salesforce \n✅ Title is Co-founder\n✅ Company likely using HubSpot\n✅ Company likely using Segment\n✅ Company size is 52\n❌ Website traffic is medium large (10k-100k visitors/month) "
},
"likelihood_to_buy": {
"score": 96,
"segment": "very high"
}
},
"activities": 11974,
"aggregations": {}
}
]
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