GET /organisation/value-prop HTTP/1.1
Host: madapi.madkudu.com
x-api-key: YOUR_API_KEY
Accept: */*
[
{
"persona": "Sales Representatives",
"valueProp": "MadKudu automates prospecting tasks, helps prioritize the right prospects, and provides insights into prospect behavior such as website visits, content downloads, and LinkedIn interactions. This allows sales representatives to focus on accelerating deals and engaging with high-potential leads more efficiently."
},
{
"persona": "Sales Managers",
"valueProp": "MadKudu helps generate more pipeline from outbound, inbound, Product-led Sales (PLS), and expansion motions. It also improves the relevance of outreach efforts and ensures that sellers work accounts and leads better and more consistently. This enhances overall sales performance and pipeline generation."
},
{
"persona": "Marketing Teams",
"valueProp": "MadKudu captures customer interactions across various channels, including the company website, marketing content, and social media. This data is used to provide actionable insights that help marketing teams understand which prospects are most engaged and ready for sales outreach, thereby aligning marketing efforts with sales objectives."
},
{
"persona": "Data Analysts and Operations Teams",
"valueProp": "MadKudu integrates with tools like Gong, Outreach, and Salesforce, and it crawls the web to enrich data with relevant key topics. This integration and data enrichment help data analysts and operations teams to have a unified and detailed view of customer behavior, which can be used to predict customer fit and prioritize leads."
},
{
"persona": "Compliance and Privacy Officers",
"valueProp": "MadKudu provides guidelines and tools to perform GDPR-compliant requests. For example, users can avoid using the Customer Fit - Persons functionality to score based on email addresses and instead use the Customer Fit - Companies to score only on domain, ensuring compliance with GDPR regulations."
}
]
